Circles.Life – the fourth “telco” in Singapore
I remember when M1 or Mobile One hot the market some time back, 20 years ago. They were new, fresh and really gave the incumbent SingTel a run for their money. I remember I was studying in Australia then and when I came back to Singapore, I immediately signed up for a plan with them. I remember the crowds at the Takashimaya outlet, lining up and waiting to be a part of them. Were SingTel worried? I should think so. There was a new kid in town. I was very happy with them till they started being a pain and not helping with spam issues. So I dropped them like a hot potato after 7 years with them and signed on with StarHub in 2004.
There is a new “telco” in town and it is named Circles.Life. Actually, I knew about them some time back, almost a year ago. They are not really a telco but a mobile virtual network operator, or MVNO for short. There is a good read-up about what MVNO is on Wikipedia. In any case, according to Wikipedia:
An MVNO is a wireless communications services provider that does not own the wireless network infrastructure over which the MVNO provides services to its customers. An MVNO enters into a business agreement with a mobile network operator to obtain bulk access to network services at wholesale rates, then sets retail prices independently. An MVNO may use its own customer service, billing support systems, marketing, and sales personnel
The mobile network operator that Circles.Life is “riding on” is Mobile One or M1, the telco mentioned about and so far, they seem to be doing eveything right i.e. setting great pricing plans, easy number porting, cheaper data plans than the rest of the telcos. Right now, right this minute, they are like the M1 from 20 years ago. There is a blog here that has done a review of Circles.Life and it is a great read. In short, they are doing all the right things that get people all excited. Check out their plans at the Circles.Life site.