Home > etcetera > Chinese ‘click farm’ busted and 400,000 SIM cards seized

Chinese ‘click farm’ busted and 400,000 SIM cards seized


This is what it looks like inside a ‘click-farm’ The precise definition, according to Wikipedia, is:

A click farm is a form of click fraud, where a large group of low-paid workers is hired to click on paid advertising links for the click fraudster (click farm master or click farmer). The workers click the links, surf the target website for a period of time, and possibly sign up for newsletters prior to clicking another link. For many of these workers, clicking on enough ads per day may increase their revenue substantially and may also be an alternative to other types of work. It is extremely difficult for an automated filter to detect this simulated traffic as fake because the visitor behaviour appears exactly the same as that of an actual legitimate visitor.

So when I saw this article on Channelnewsasia, I started thinking about all those popular people, who have thousands of “likes” on their Twitter and Facebook feeds. There was even a time when some so-called DJs who all of a sudden, had heaps of likes, enabling them to be voted as a favourite DJ in a poll….when in reality could not even mix a cake, being elected as top DJs. These click-farms are what make it happen.

So next time, when you see a DJ or a celebrity getting likes out of the blue like crazy, you know that it probably ain’t true…most of the time!

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